Is Social Media Actually ‘Media,’ Or Is It Something Else?
By placing search/social media in the bucket of newspapers, radio and TV networks, perhaps we’ve obscured their true nature as “Digital Marketing Mechanisms.” Language is a funny thing. If we don’t have a word for something, in some way it doesn’t exist. When we find a word in another language that describes this something, we borrow the word, for example schadenfreude from German and tsunami from Japanese. If we use an existing word to describe something novel, we may mis-categorize it, in effect […]