The Desaturation of Durable Goods: An Economic Interpretation
Over the past two or three decades, a marked convergence toward chromatic restraint has become evident in residential interiors, exterior finishes, and automobile color palettes. Newly constructed homes overwhelmingly favor white, beige, black, and a narrow band of mid-tone grays. Model-year vehicle registrations show the same four non-colors now commanding roughly 80 percent of global sales, a proportion that has risen steadily since the early 2000s. This shift cannot be adequately explained by transient stylistic movements alone. Scandinavian […]
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