The Media Musk? Why the Cancel Campaign Targeting Jeff Bezos Could Backfire

Below is my column on Fox.com on the expanding boycott of the Washington Post by Democratic politicians, pundits, and members of the press. The reason? Because owner Jeff Bezos wants to stay politically neutral and leave the matter to the public. In an age of advocacy journalism, the return to neutrality is intolerable. The reaction is itself revealing. In a heated meeting this week at the Post, writers were apoplectic with attacks on Bezos and alarm over the very notion of remaining neutral in an election.  One declared to the group: “One thing that can’t happen in this country is for Trump to get another four years.”  The immediate and reflexive call of the left for boycotts and canceling campaigns is all too familiar to many of us.  The question is whether the targeting of Bezos could backfire in creating a major ally for the restoration of American journalism.

Here is the slightly altered column:

It is not every day that you go from being Obi-Wan Kenobi to Sheev Palpatine in twenty-four hours. However, Washington Post owner Jeff Bezos now has the distinction of having Luke (Mark Hamill) lead a boycott of his “democracy dies in darkness” newspaper as the daily of the darkside.

Figures like former Rep. Liz Cheney announced she was canceling her subscription as a boycott movement led a reported 200,000 to give up their subscriptions. Some like George Conway even seemed to target Bezos’ Amazon. It is a familiar pattern for many of us (on a smaller scale) who used to be associated with the left and faced cancel campaigns for questioning the orthodoxy in the media or academia.

Then something fascinating happened. Bezos stood his ground.

The left has made an art form of flash-mob politics, crushing opposition with the threat of economic or professional ruin. Most cave to the pressure, including business leaders like Meta’s Mark  Zuckerburg. That record came to a screeching halt when the unstoppable force of the left met the immovable object of Elon Musk. The left continues to oppose his government contracts and pressure his advertisers over his refusal to restore the prior censorship system at X, formerly Twitter.

Now, the left may be creating another defiant billionaire.  This week, Bezos penned an op-ed that doubled down on his decision not to endorse a presidential candidate now or in the future. Some of us have argued for newpapers to stop all political endorsements for decades.

The encouraging aspect of Bezos’s column was that he not only recognized the corrosive effect of endorsements on maintaining neutrality as a media organization, but he also recognized that the Post is facing plummeting revenues and readership due to its perceived bias and activism.

I used to write regularly for the Post, and I wrote in my new book about the decline of the newspaper as part of the “advocacy journalism” movement: “Our profession is now the least trusted of all. Something we are doing is clearly not working.”

Bezos previously brought in a publisher to save the Post from itself.

Washington Post publisher and CEO William Lewis promptly delivered a truth bomb in the middle of the newsroom by telling the staff, “Let’s not sugarcoat it…We are losing large amounts of money. Your audience has halved in recent years. People are not reading your stuff. Right? I can’t sugarcoat it anymore.”

The response was that the entire staff seemed to go into vapors, and many called for Lewis to be canned. Bezos stood with Lewis.

Now, resignations and recriminations are coming from reporters and columnists alike. In a public statement, Post columnists blasted the decision and said that while maybe endorsements should be ended, not now because everyone has to oppose Trump to save democracy and journalism. The statement produced some chuckles, given the signatories, including Phillip Bump and Jen Rubin, who have been repeatedly accused of pushing false stories and reckless rhetoric. (Rubin later denounced Bezos for his “Bulls**t explanation” and said that he was merely “bending a knee” to Trump.).

Bezos could do for the media what Musk did for free speech. He could create a bulwark against advocacy journalism in one of the premier newspapers in the world. Students in “J Schools” today are being told to abandon neutrality and objectivity since, as former New York Times writer (and now Howard University journalism professor) Nikole Hannah-Jones has explained, “all journalism is activism.”

After a series of interviews with over 75 media leaders,  Leonard Downie Jr., former Washington Post executive editor, and Andrew Heyward, former CBS News president, reaffirmed this shift. As Emilio Garcia-Ruiz, editor-in-chief at the San Francisco Chronicle, stated: “Objectivity has got to go.”

Few can stand up to this movement other than a Bezos or a Musk. However, the left has long created their own monsters by demanding absolute fealty or unleashing absolute cancel campaigns. Simply because Bezos wants his newspaper to restore neutrality, the left is calling for a boycott of not just the Post but all of his companies. That is precisely what they did with Musk.

A Bezos/Musk alliance would be truly a thing to behold. They could give the push for the restoration of free speech and the free press a real chance to create a beachhead to regain the ground that we have lost in the last two decades.

The left will accept nothing short of total capitulation and Bezos does not appear willing to pay that price. Instead, he could not just save the Post but American journalism from itself.

If so, all I can say is: Welcome to the fight, Mr. Bezos.

Reprinted with permission from JonathanTurley.org.

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